New key insights from Google’s John Mueller at SMX

Posted on December 10, 2020 by gftshappy

Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Posted on December 9, 2020 by gftshappy

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console API gains fresh data & more

Posted on December 9, 2020 by gftshappy

Not only can you get fresher data via the API, you can also manage your domain properties and more.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Five ways to become a ‘Search Sherpa’ for your own organization

Posted on December 9, 2020 by gftshappy

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New EU regulations compel more transparency for search rankings

Posted on December 8, 2020 by gftshappy

Guidelines seek disclosure of major ranking factors by Google, Amazon.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why your content strategy needs both rank-worthy and link-worthy content in the mix

Posted on December 8, 2020 by gftshappy

How a two-pronged approach can help you increase brand awareness and organic traffic.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube remains dominant source of video in top Google ranking positions

Posted on December 8, 2020 by gftshappy

Study found 83% of videos in search results carousel come from YouTube.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Alan Rabinowitz on nofollow links and affiliate links

Posted on December 8, 2020 by gftshappy

We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s December 2020 core update was big, even bigger than May 2020, say data providers

Posted on December 7, 2020 by gftshappy

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

Posted on December 7, 2020 by gftshappy

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Search Engine Land for the full article.