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Monthly Archives: March 2019

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Bing Ads Editor releases updates to make Google Ads imports faster, easier

Posted on March 20, 2019 by gftshappy

The enhancements focus on reliability, speed and parity.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bing, Easier, Editor, Faster, Google, imports, Releases, Updates

The secret formula for determining a marketing budget

Posted on March 19, 2019 by gftshappy

Balancing tools, time and resources to hit the magic number.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Budget, determining, Formula, Marketing, Secret

Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

Posted on March 19, 2019 by gftshappy

Company says the approach only delivers marginally better traffic to competitors’ sites.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Antitrust, Back, Bring, Google, Links, remedy, Says, Trying, Yelp’s, ‘discredited’, “Rival

Public Google+ content is getting archived for future generations

Posted on March 19, 2019 by gftshappy

Your public Google+ posts will be saved for posterity with the Internet Archive.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged archived, Content, Future, Generations”, Getting, Google, Public

Google on the March 2019 core update: This is not the biggest update we’ve released

Posted on March 19, 2019 by gftshappy

That being said, the data does show some sites that got hit hard with previous core updates improved with this last one.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Biggest, Google, March, Released, this, Update, We’ve, “Core

Using insights to find new audiences to test for awareness campaigns

Posted on March 18, 2019 by gftshappy

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Audiences, Awareness, Campaigns, Find, Insights, Test, Using

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Posted on March 18, 2019 by gftshappy

McDonald’s campaign showed drivers in-car ads that mirrored billboards.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged conquers, coordination, Dark, Digital, incar, outofhome, Waze, zone’

Google released a broad core search algorithm on March 12

Posted on March 18, 2019 by gftshappy

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Algorithm, Broad, Google, March, Released, Search, “Core

Google launching Policy manager in Google Ads

Posted on March 17, 2019 by gftshappy

Coming in April, Policy manager will be the central spot to manage policy violations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Launching, Manager, Policy

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

Posted on March 17, 2019 by gftshappy

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2018, Accounts, Billion, Down, Google, Million, Took

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