To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

Publishers are being asked to manage the consent process on behalf of Google. The post To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU appeared first on Search Engine Land.

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Community Corner: Spotlight on Search Engine Land Award Winner DAC Group

An interview series highlighting 2017′s award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winner DAC Group appeared first on Search Engine Land.

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The new Google AdWords interface is coming soon. Are you ready?

Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it. The post The new Google AdWords interface is coming soon. Are you ready? appeared first on Search Engine Land.

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The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. The post The power of podcasting: How to boost your reputation and search engine rankings appeared first on Search…

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO appeared first on Search Engine Land.

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO factors, negative local reviews & link building appeared first on Search Engine Land.

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Giants collide: Google’s impending showdown with Amazon

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest. The post Giants collide: Google’s impending showdown with Amazon appeared first on Search Engine…

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Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan

Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists. The post Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan appeared first on Search Engine Land.

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