SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Waze local ads & Google air quality appeared first on Search Engine Land.

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To make every conversion count, count every conversion

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The post To make every conversion count, count every conversion appeared first on Search Engine Land.

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New MarTech Today guide: Integration Platform as a Service (iPaaS)

Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS…

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Google Maps adds 39 new languages supporting over 1B people

Google Maps now supports an additional estimated 1.25 billion people worldwide with new languages. The post Google Maps adds 39 new languages supporting over 1B people appeared first on Search Engine Land.

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SearchCap: Hijacking Google results, Google Maps languages & link snobs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Hijacking Google results, Google Maps languages & link snobs appeared first on Search Engine Land.

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join…

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing also shares more about the platform it built to power intelligent search. The post Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources appeared first on Search Engine Land.

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SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands appeared first on Search Engine Land.

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SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for multi-language websites: How to speak your customers’ language appeared…

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Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick’s Day

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex:…

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