Bing histograms reveal better business intelligence metrics with data distributions

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: EU to ask Google, others to publicly reveal ranking factors

Proposed rules are designed to redress the “superior bargaining power” of the large internet brands. The post Report: EU to ask Google, others to publicly reveal ranking factors appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit. The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

German Official: Google Should Reveal Its Ranking Algorithm

One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen

Most sites deliver regularly produced content as part of their architecture. At its simplest it might just be a blog section through which company news, updates, and outreach are posted. At its best, however, it’s a carefully pruned source of evergreen SEO traffic and a lean component of your site…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing