It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

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It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

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Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…

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SearchCap: Bing Ads expanded text ads, Merkle report & VR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads expanded text ads, Merkle report & VR appeared first on Search Engine Land.

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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land.

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Conductor adds Insight Stream to its Searchlight platform

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. The post Conductor adds Insight Stream to its Searchlight platform appeared first on Search Engine Land.

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SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search appeared first on Search Engine Land.

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Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing