SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark…

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SearchCap: Google AdWords Callouts, Bing Ads Close Variants & Getty Images Sues Over Bing Image Widget

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget It didn’t take long for Bing’s new Image Widget…

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Bing Ads Launches Close Variants Test In US

Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the…

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SearchCap: Google Wins In Germany, Google Knowledge Vault & Bing Ads Close Variants

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants…

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SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search for the first time in June, Yahoo creeped back…

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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it…

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