10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land.

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SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops appeared first on Search Engine Land.

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The Importance Of Search Data In Your Marketing

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land.

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What Can Businesses Do About The Knowledge Graph Dominating Search Results?

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it. The post What Can Businesses Do About The Knowledge Graph Dominating Search Results? appeared first on Search…

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Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on…

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SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz appeared first on Search Engine Land.

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How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.

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SearchCap: Yahoo Search Share, Google Red Slow Icons & Green Stars

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Share, Google Red Slow Icons & Green Stars appeared first on Search Engine Land.

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Google Search Tests “Chat” Button In Local Business Box

Google is testing showing a live chat button in the local search box within the web search results for some businesses. The post Google Search Tests “Chat” Button In Local Business Box appeared first on Search Engine Land.

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