Why Copying Campaigns Between Search Engines Misses Opportunities

Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. The post Why Copying Campaigns Between Search Engines Misses Opportunities appeared first on Search Engine Land.

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Google Experimenting With Local Business Cards In Search Results

Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.” The post Google Experimenting With Local Business Cards In Search Results appeared first on Search Engine Land.

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How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.

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SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Search Wave, Mobile Page Speed Insights & Leap Day Google Doodle appeared first on Search Engine Land.

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Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates

In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates. The post Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates appeared first on Search Engine Land.

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Google: AMP Not Yet A Search Ranking Signal

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched. The post Google: AMP Not Yet A Search Ranking Signal appeared first on Search Engine Land.

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Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. The post Connecting Demographics To Search Queries appeared first on Search Engine Land.

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Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug

Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a week. The post Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug appeared first on Search Engine Land.

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Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google…

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Prioritizing Local Search Profile Listings: 2 Methods

Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. The post Prioritizing Local Search Profile Listings: 2 Methods appeared first on Search Engine Land.

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