Google Is Fixing The “Permanently Closed” Problem

Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue. The post Google Is Fixing The “Permanently Closed” Problem appeared first on Search Engine Land.

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Think Small: Solve Your Mobile SEM Problem With “Micro Leads”

The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps. The post Think Small: Solve Your Mobile SEM Problem With “Micro Leads” appeared first on Search Engine Land.

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Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like…

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Coping With Enhanced Campaigns & The Problem Of Modifier Stacking

As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….

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