Google announces new online-to-offline features on the cusp of the holiday shopping season

Posted on October 24, 2017 by gftshappy

The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. The post Google announces new online-to-offline features on the cusp of the holiday shopping season appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact

Posted on December 18, 2014 by gftshappy

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.