Why isn’t my fabulous content attracting quality links?

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.

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Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.

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Google has no good explanation for why “Crooked Hillary” isn’t a suggested search

Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions. The post Google has no good explanation for why “Crooked Hillary” isn’t a suggested search appeared first on Search Engine Land.

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Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps. The post Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout appeared…

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In 2015, Your Job As An SEO Isn’t Actually SEO

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.

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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

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