Tag Archives: Google

Beating remarketing addiction and testing for incremental value using Google Analytics

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Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google confirms it shortened search results snippets after expanding them last December

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Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google shorter snippets, Google review notifications & paid search tips

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL

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Want to see how the new AMP URLs work in search? Google demoed showing the publisher’s URL over the Google AMP cache URL. The post Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates mobile-friendly test, rich results test tools to better support JavaScript sites

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Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it. The post Google updates mobile-friendly test, rich results test tools to better support JavaScript sites appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing