Today’s Google logo celebrates Mother’s Day with a colorful illustration of a caped Superhero mom, cycling along with her two children. This year marks the 100th anniversary of Mother’s Day being a national holiday in the US. While it is celebrated around the world, Woodrow…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’ve kept count of how many of my posts during the past year have touched on AdWords Scripts (6 out of 16), you’ll know how useful I believe they can be to streamline repetitive tasks in AdWords. I use them all the time for accounts I manage; and without them, I simply couldn’t be…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For every minute you are angry you lose sixty seconds of happiness. Ralph Waldo Emerson
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As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For every minute you are angry you lose sixty seconds of happiness. Ralph Waldo Emerson
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