Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Posted on August 2, 2020 by gftshappy

Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.

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Video: Brian Ussery of Razorfish on SEO for e-commerce sites

Posted on July 27, 2020 by gftshappy

We also talked about the new GoogleBot and some of the old days in the SEO industry.

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May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

Posted on June 16, 2020 by gftshappy

Walmart brought in more online revenue than eBay in May for the fist time.

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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Posted on May 19, 2020 by gftshappy

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.

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Black Friday in April: e-commerce is booming according to three reports

Posted on May 12, 2020 by gftshappy

Store closures crashed traditional retail spending, but online sales are still on fire.

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To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

Posted on April 24, 2020 by gftshappy

The elements are there, now all Google needs is near flawless execution.

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SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable

Posted on April 12, 2020 by gftshappy

Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.

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E-commerce ad spend doubled as social distancing behavior took hold

Posted on March 23, 2020 by gftshappy

Will the pace continue amid supply chain challenges?

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SMX Overtime: Managing your e-commerce category and product detail pages

Posted on March 13, 2020 by gftshappy

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.

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Google search view in 3D now live for e-commerce sites

Posted on February 27, 2020 by gftshappy

This was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D.

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