It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
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A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.
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Columnist Jayson DeMers discusses how app indexing may change SEO — and link building — forever. The post Could Deep Links To Apps Represent The Future Of Link Building? appeared first on Search Engine Land.
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A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps. The post Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching appeared first on Search Engine Land.
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If you know where to look or click, there’s a hidden link from Alphabet to Hooli, the fictional tech company in HBO’s Silicon Valley comedy. But hidden links are a no-no with Google’s search guidelines. The post Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?…
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Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google’s new, open BLE beacon format, Eddystone. The post How Google Beacons Could Transform Local Business appeared first on Search Engine Land.
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New deal terms allow either Bing or Yahoo to terminate with four-months notice. The post Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires appeared first on Search Engine Land.
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As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals The post Google Results For “Car Insurance” Could Look Different Very Soon appeared first on Search Engine Land.
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You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong. The post 4 Easy & Honest SEO Mistakes That Could Penalize Your Site appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark…
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