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Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]

Posted on July 16, 2020 by gftshappy

The upfront prep work you need to do when working with contract content writers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brand, Content, Guidelines, Heroes, Marketing, onboarding, Success, unsung, Video, writer

How to source and vet content writers [Video]

Posted on July 15, 2020 by gftshappy

Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, source, Video, writers

Replay: How to find (and foster) relationships with content writers

Posted on July 14, 2020 by gftshappy

Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Find, foster, Relationships, Replay, writers

How to evaluate content quality with BERT

Posted on July 10, 2020 by gftshappy

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged BERT, Content, evaluate, Quality

Google agrees to start paying for news content

Posted on June 25, 2020 by gftshappy

Germany, Australia and Brazil are the first three countries, with more coming.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Agrees, Content, Google, News, paying, start

Content marketing in times of disruption

Posted on June 24, 2020 by gftshappy

What brands need to consider to produce timely content and stay relevant during market upheavals.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, disruption, Marketing, Times

Is top of the funnel content under attack? How the SERP is set to change

Posted on June 24, 2020 by gftshappy

Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged attack, change., Content, Funnel, SERP, Under

Black Lives Matter content: Latest in unintended brand safety consequences

Posted on June 20, 2020 by gftshappy

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Black, Brand, consequences, Content, Latest, Lives, matter, Safety, unintended

This start-up is using AI to suggest emojis, social content for SMBs

Posted on June 20, 2020 by gftshappy

HelloWoofy wants to streamline social for small business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Emojis, SMBs, Social, startup, Suggest, this, Using

Local SEOs most focused on link building and content development, report finds

Posted on June 16, 2020 by gftshappy

80% of survey respondents said they were also buying (local) ads on Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Building, Content, Development, Finds, focused, Link, Local, most, Report, SEOs

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