Google AMP reports now differentiate between critical and non-critical errors

Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google. The post Google AMP reports now differentiate between critical and non-critical errors appeared first on Search Engine Land.

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Dark search, dark social & everything in between

Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…

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The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords

In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations. The post The terrifying connection between malware, Google Search Console, rogue subdomains and…

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Why Copying Campaigns Between Search Engines Misses Opportunities

Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. The post Why Copying Campaigns Between Search Engines Misses Opportunities appeared first on Search Engine Land.

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The Marriage Between Conversion Optimization & SEO

Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. The post The Marriage Between Conversion Optimization & SEO appeared first on Search Engine Land.

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5 Major Differences Between Google Map Maker & Google My Business Guidelines

Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. The post 5 Major Differences Between Google Map Maker & Google My Business Guidelines appeared first on Search…

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Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly

Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate more information about the content in apps without ever conducting a formal search. Those capabilities were demonstrated earlier today at SMX Paris. Danny Sullivan was in the audience tweeting…

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Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…

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