AdWords Changes The Definition Of Conversions For Reporting & Columns

In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. The post AdWords Changes The Definition Of Conversions For Reporting & Columns appeared first on Search Engine Land.

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Search In Pics: Google Parent Day, Google Code Poster & Sofa Ball Pit

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Take Your Parents to Work Day: Source: Google+ Google Schwag For Fall…

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Sitelinks, Callouts & Structured Snippets, Oh My!

Paid search advertisers now have another tool in their kit — structured snippet extensions. Columnist Matt Umbro explains how to employ them and how they fit in with your other AdWords options. The post Sitelinks, Callouts & Structured Snippets, Oh My! appeared first on Search Engine Land.

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Baidu Upgrades Mobile Virtual Assistant With Local Commerce Services

Baidu has upgraded its mobile virtual assistant to incorporate voice-enabled local transactions. The virtual assistant, powered by artificial intelligence, is now known as “Duer.” That apparently translates as “Du Secretary.” One translation of the word “du” I…

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SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App appeared first on Search Engine Land.

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Google May Add Structured Markup & Data To Ranking Algorithm

Google hints that one day, Google may decide to use structured data in their ranking algorithm. Something Google has declined several times previously. The post Google May Add Structured Markup & Data To Ranking Algorithm appeared first on Search Engine Land.

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September 15: GTINs Required In Google Shopping Feeds In US And Other Markets

The product identifiers will be required for roughly 50 designated brands. The post September 15: GTINs Required In Google Shopping Feeds In US And Other Markets appeared first on Search Engine Land.

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Social Media – Risk or Reward for Your Brand? September 22 Webcast

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. The post Social Media – Risk or Reward for Your Brand? September 22 Webcast appeared first on Search Engine Land.

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