Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than…
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A handy addition of two new buttons makes navigating keyword performance reporting much quicker. The post Easier Access To Negatives And Search Terms Now In AdWords appeared first on Search Engine Land.
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Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns. The post 3 Experts Share Their Secrets For PPC Success During The Holidays appeared first on Search Engine Land.
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Google may use authorship markup in the future, even after killing it off over a year ago. The post Google: Leave Your Authorship Markup On Your Page appeared first on Search Engine Land.
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Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building. The post How Enterprises Should Approach Link Building appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Yoga: Source: Google+ SMX at B.B. King Blues Club: Source: Twitter…
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What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores. The post Know Thy Enemy: Local SEO & The Art of War appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, Link Building & Negative Keywords appeared first on Search Engine Land.
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The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates. The post Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features appeared first on Search Engine Land.
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Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $ 1M Using Negative Keyword Lists appeared first on Search Engine Land.
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