Who Invented The Mechanical Television? John Logie Baird Google Doodle Marks TV’s 90th Anniversary

On this day in 1926, John Logie Baird demonstrated his “televisor” invention for the Royal Institution and London’s “The Times.” The post Who Invented The Mechanical Television? John Logie Baird Google Doodle Marks TV’s 90th Anniversary appeared first on Search Engine Land.

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Tying Keywords to Conversions in a ‘Not Provided’ World

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…

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PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? 

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive. The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?  appeared first on Search Engine Land.

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Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat level. The post Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale appeared first on Search Engine Land.

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Create A Killer PPC Strategy With This 3-Step Process

Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. The post Create A Killer PPC Strategy With This 3-Step Process appeared first on Search Engine Land.

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Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Penguin Awareness Day: Source: Google+ The Google Dance T-Shirts: Source:…

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Local SEO For WordPress Websites

Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS. The post Local SEO For WordPress Websites appeared first on Search Engine Land.

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3 Methods For Defining Your SEO Content Needs

Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers. The post 3 Methods For Defining Your SEO Content Needs appeared first on Search Engine Land.

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SearchCap: Google Pays Apple $1B, comScore Report & SEO Content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Pays Apple $ 1B, comScore Report & SEO Content appeared first on Search Engine Land.

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