International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on…

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SearchCap: Google AMP, knowledge graph & auto ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.

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Google launches its giant mobile search ads for automakers in the US

Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for automakers in the US appeared first on Search Engine Land.

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The real impact of Google’s new paid search ad layout on organic search

We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. The post The real impact of Google’s new paid search ad layout on organic search appeared first on…

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Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro

Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….

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SearchCap: Google image saving, link building outreach & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image saving, link building outreach & more appeared first on Search Engine Land.

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Manual link building’s 7 worst outreach offenses

Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.

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SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more appeared first on Search Engine Land.

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Google images can now be saved on desktop & accessed via a mobile device

After launching the image-saving feature on mobile last November, Google now lets logged-in users save images on desktop. The post Google images can now be saved on desktop & accessed via a mobile device appeared first on Search Engine Land.

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Google Maps for iOS now integrates with Apple’s Spotlight Search

Google Maps users on the iPhone can now more quickly access recent searches and saved places. The post Google Maps for iOS now integrates with Apple’s Spotlight Search appeared first on Search Engine Land.

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