Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Trips app, Bing image search app & more appeared first on Search Engine Land.
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Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.
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It is now even more important to verify your website in the Google Search Console, as you can see in Google’s latest webspam report. The post Google sent 4 million messages about search spam last year, saw 33% increase in clean-up requests appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam, Bing bad ads & translation appeared first on Search Engine Land.
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Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting. The post Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015 appeared first on Search Engine Land.
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Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. The post How to help your sales team close more paid search…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google…
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Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land.
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As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing