The future of voice-related SEO for local business

Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. The post The future of voice-related SEO for local business…

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SearchCap: Apple Siri Echo, paid search ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land.

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Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…

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Refine your content marketing tactics to benefit from enhanced search engine display

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.

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Official: Google to roll out Expanded Text Ads for all devices

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.

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Google has measured 1 billion+ store visits from AdWords ads globally

Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.

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SearchCap: 2 trillion Google searches, AdWords announcements & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land.

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5 essential skills that great link builders know

Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. The post 5 essential skills that great link builders know appeared first on Search Engine Land.

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SearchCap: Google Search Analytics sets, AdWords updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics sets, AdWords updates & more appeared first on Search Engine Land.

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5 common digital marketing mistakes (and how to fix them)

Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this…

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