Author Archives: gftshappy

AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

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Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land.

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SearchCap: Google AdWords experiments, Google profiles & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords experiments, Google profiles & more appeared first on Search Engine Land.

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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales

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How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma….

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The unexpected impact of Google automated ad extensions

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What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains. The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land.

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Google has updated the AdWords ad preview tool for expanded text ads

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The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.

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Google’s AMP Viewer: the Tinder UX for content?

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Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers. The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.

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