Search in Pics: Google bumper car, pop up stores & Halloween decorations

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:…

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Due to a bug, AdWords Partners are told their Search Ad specializations have expired

The bug is also affecting company specialization data in Partner accounts. The post Due to a bug, AdWords Partners are told their Search Ad specializations have expired appeared first on Search Engine Land.

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Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

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The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case…

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SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power appeared first on Search Engine Land.

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Report: AMP causing monetization frustration among some news publishers

Some publishers, such as CNN and The Washington Post, are having good experiences, however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land.

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A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.

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It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

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It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

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