A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Black Friday – A Cautionary Tale From An Online Retailer

Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing