Relaunching your website? Don’t forget an SEO audit!

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.

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Bing Ads rolls out scheduling for ad extensions

The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. The post Bing Ads rolls out scheduling for ad extensions appeared first on Search Engine Land.

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SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches appeared first on Search Engine Land.

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Google testing new look for local inventory ads in place of local pack

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land.

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Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales…

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Create new possibilities for your SEO & SEM campaigns

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…

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SearchCap: Google crawl budget, voice search survey & image search video test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google crawl budget, voice search survey & image search video test appeared first on Search Engine Land.

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Google Image Search testing YouTube videos with “New Look on YouTube”

YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.

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Martin Luther King Jr. Day Google doodle promotes King’s message of unity

Created by guest artist Keith Mallett, the doodle’s artwork highlights King’s belief that all life is interrelated. The post Martin Luther King Jr. Day Google doodle promotes King’s message of unity appeared first on Search Engine Land.

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Google explains what “crawl budget” means for webmasters

Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site. The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land.

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