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Monthly Archives: March 2020

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Using SEO to help people find more info on Novel Coronavirus COVID-19

Posted on March 20, 2020 by gftshappy

The global pandemic is also a lesson in good keyword research for publishers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Coronavirus, COVID19, Find, Help, Info, more., novel, people, Using

Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak

Posted on March 19, 2020 by gftshappy

The crisis may become a breakout moment for Nextdoor.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Coronavirus, Groups, Help, Nextdoor, outbreak, Response, Rolls

Coronavirus: Emarketer lowers global ad spend projections for 2020

Posted on March 19, 2020 by gftshappy

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2020, Coronavirus, eMarketer, Global, lowers, Projections, Spend

A look at Google’s recent COVID-19 related policies in search

Posted on March 19, 2020 by gftshappy

It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged COVID19, Google’s, Look, policies, Recent, Related, Search

Make the most of your search budget with call analytics

Posted on March 19, 2020 by gftshappy

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Budget, Call, most, Search

How to optimize paid search and Amazon campaigns for seasonality success

Posted on March 18, 2020 by gftshappy

Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon, Campaigns, Optimize, Paid, Search, Seasonality, Success

Search Engine Land Awards Deadline Extension Due to COVID-19

Posted on March 18, 2020 by gftshappy

Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Awards, COVID19, Deadline, Engine, Extension, Land, Search

Schema.org adds COVID-19-related structured data types in version 7.0

Posted on March 18, 2020 by gftshappy

“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search results.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Adds, COVID19related, Data, Schema.org, Structured, Types, Version

Sellers start feeling the strains on Amazon’s fulfillment systems

Posted on March 17, 2020 by gftshappy

The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon’s, Feeling, fulfillment, Sellers, start, strains, systems”

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]

Posted on March 17, 2020 by gftshappy

Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Favor, Media, Properties, Search, Sites, Study, Verizon, Verizonowned, Yahoo

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