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Monthly Archives: April 2019

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Aligning content and SEO for search success

Posted on April 13, 2019 by gftshappy

Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Aligning, Content, Search, Success

Majority of SMBs doing SEO are in-housing

Posted on April 13, 2019 by gftshappy

Nearly 80 percent expressed confidence about knowledge of best practices.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Doing, inhousing, Majority, SMBs

Google spotted testing version of GoogleBot that can render more content

Posted on April 12, 2019 by gftshappy

Google may be able to fully crawl more advanced and modern web apps sooner than you thought.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Google, GoogleBot, more., Render, Spotted, Testing, Version

10 principles of digital accessibility for modern marketers

Posted on April 12, 2019 by gftshappy

Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged accessibility, Digital, Marketers, Modern, principles

4% of the Google index hit by de-indexing bug, Moz data shows

Posted on April 12, 2019 by gftshappy

Now that the Google de-indexing issue is resolved, how bad was it?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Data, Deindexing, Google, Index, Shows

Going head to head with Google Smart Bidding: The good, the bad and the weird

Posted on April 11, 2019 by gftshappy

The first round of testing revealed Smart Bidding’s strength but other tests showed where there is room to grow – and some were just downright odd.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bidding, Going, good, Google, Head, Weird, “Smart

AMP to supports custom JavaScript with amp-script

Posted on April 11, 2019 by gftshappy

To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged ampscript, Custom, JavaScript, Supports

Enter the 2019 Search Engine Land Awards NOW to save $100 off registration!

Posted on April 11, 2019 by gftshappy

New business, priceless PR, and supreme bragging rights await you.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2019., Awards, Engine, Enter, Land, Registration, Save, Search, “100%

Google de-indexing issue now fully resolved

Posted on April 11, 2019 by gftshappy

After six days of working to fix the indexing bug, Google has finally announced it is resolved.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Deindexing, Fully, Google, issue, resolved

A case study for delivering performance in a mature Google Ads account

Posted on April 10, 2019 by gftshappy

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Case, Delivering, Google, mature, Performance, Study

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