SearchCap: Bing On Links, Google PLA Tests & Brand Bias

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the…

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New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each…

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Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $ 15.4 million on Google AdWords ads in the first quarter of 2014 on…

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Google Says New Parents Perform Twice As Many Searches As Non-Parents

According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are…

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SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says New Parents Perform Twice As Many Searches As Non-Parents According to a recent survey conducted by Google’s Think Insights, new and expecting…

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7 SEO Truths Every Business Leader Must Understand

If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….

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Scaling & Systematizing Your Link Building

I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until…

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SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday….

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Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that…

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MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can…

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