AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers…

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AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers…

Please visit Search Engine Land for the full article.


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Bing’s Satori Adds Timeline Data For About 500k Famous People

Satori, Bing’s knowledge index, is expanding with the addition of timeline-style facts about important individuals. The new “Timeline” section is now showing up in the right-side search results for famous people such as Abraham Lincoln and Isaac Asimov (shown above), along with…

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Everything’s Not Awesome: Google News Hacked With Pitch To Watch “The Lego Movie” For Free

It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which…

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SearchCap: The Day In Search, February 21, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this week, but many users noticed that some of…

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Google Says (Some) Missing Features Will Be Added To New Google Maps

Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing. Not to worry, Google says. It’s aware of that and plans to bring at least some of those missing over to the new Maps site in the near future….

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Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search”

Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now,…

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Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles

Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising. Take away revenue from its payment platform, Yandex.Money, and the Y-o-Y revenue growth would be 40 percent. The company says it now has more…

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SearchCap: The Day In Search, February 20, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37…

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How To Use AdWords Scripts Efficiently In Agencies And Enterprise SEM

I’m a big fan of all the things you can automate using AdWords Scripts — from calculating account-level Quality Score, to creating ads from a spreadsheet, to optimizing keywords using data from the Search Terms report. When using scripts to manage a single account, it’s well worth…

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