Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social…

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Google to start showing local-specific phone numbers when location extensions appear in ads

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. The post Google to start showing local-specific phone numbers when location extensions appear in ads appeared first on Search Engine Land.

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Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose! The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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Start of the 2016 Paralympics gets a Google doodle

With events scheduled to last through September 18 in Rio, this is the first Paraolympics hosted in a Latin American city. The post Start of the 2016 Paralympics gets a Google doodle appeared first on Search Engine Land.

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Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app

The free gaming app has “produce from all over the market” competing for the title of freshest fruit, and works on both Android and iOS. The post Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app appeared first on Search Engine Land.

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YouTube reports 224% jump in refugee-related searches since start of elections

According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year. The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine Land.

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Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category

Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads. The post Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category appeared first on Search Engine Land.

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Survey: Under 40 Percent Start A “Local Search” With A Search Engine

What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The…

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