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Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

Posted on September 6, 2019 by gftshappy

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Backlinks, Context, Enhanced, Gives, Majestic’s, more., SEOs, Tool, Useful

How SEOs can master voice search now

Posted on September 6, 2019 by gftshappy

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Master, Search, SEOs, Voice

Do local citations matter anymore? Five local SEOs sound off

Posted on August 4, 2019 by gftshappy

A range of opinions about how much attention to devote to citations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged anymore, Citations, Five, Local, matter, SEOs, Sound

TF-IDF: The best content optimization tool SEOs aren’t using

Posted on July 5, 2019 by gftshappy

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged aren't, Best, Content, Optimization, SEOs, TFIDF, Tool, Using

Evergreen Googlebot with Chromium rendering engine: What technical SEOs need to know

Posted on May 10, 2019 by gftshappy

Googlebot now supports many more features and will make it easier for developers to ensure their sites work with Googlebot.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Chromium, Engine, Evergreen, GoogleBot, Know, Need, rendering, SEOs, Technical

Local SEOs mixed, some peeved at idea of paying for Google My Business services

Posted on May 6, 2019 by gftshappy

They recognized the logic – but many had strong criticisms.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Business, Google, Idea, Local, mixed, paying, peeved, SEOs, Services, some

Google warns SEOs to expect increases in issues in Search Console enhancement reports

Posted on April 3, 2019 by gftshappy

Don’t panic if you see new issues and spikes in errors in the Google Search Console enhancement reports.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console, enhancement’, Expect, Google, increases, Issues, Reports, Search, SEOs, Warns

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Posted on March 29, 2019 by gftshappy

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Algorithms, Engine, Jones, Karen, Know, originator, Search, SEOs, Should, Spärck

SEOs frustrated by Google’s belated pagination announcement

Posted on March 22, 2019 by gftshappy

Apparently, people don’t like being kept in the dark.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged belated, frustrated, Google’s, Pagination, SEOs, “Announcement

A WordPress safety plan for SEOs and developers

Posted on March 15, 2019 by gftshappy

How to protect your WordPress site from attack and keep it safe and secure.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Developers, plan, Safety, SEOs, WordPress

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