Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.

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Improving the customer experience means getting search right

As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.

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