Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
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Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
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Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market.
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Pointy offers a way to gain more SEO visibility and compete with Amazon.
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If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features…
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Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land.
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The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.
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Ads link to Black Friday circulars from major retail chains. The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.
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Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.
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New features for Local Inventory Ads and an update on Purchases on Google. The post Google Product Listing Ads officially launch in Image search, among announcements for retailers appeared first on Search Engine Land.
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