SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.

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SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

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2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017…

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Merkle: Google Q4 search growth aided by changes other than ETAs

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. The post Merkle: Google Q4 search growth aided by changes other than ETAs appeared first on Search Engine Land.

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SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving…

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SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.

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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land.

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