Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Posted on December 3, 2019 by gftshappy

Page and Brin will remain as board members.

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Genius sues Google and LyricFind for more than $50 million in damages

Posted on December 3, 2019 by gftshappy

The company alleges breach of contract, unfair competition and lost ad revenue.

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Google confirms Nov. 2019 Local Search Update

Posted on December 3, 2019 by gftshappy

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.

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More EU antitrust heat for Google (and Facebook) over data collection

Posted on December 3, 2019 by gftshappy

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.

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Video: Andrea Cruz Lopez on Google Ads expanding match types

Posted on November 28, 2019 by gftshappy

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

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Google cleans up [Christmas]

Posted on November 27, 2019 by gftshappy

Some surprising ads are no longer appearing on the search result.

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How to use Schema to create a Google Action

Posted on November 26, 2019 by gftshappy

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

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Google Ads conversion reporting bug (mostly) fixed

Posted on November 26, 2019 by gftshappy

Four reports remain impacted.

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Google Maps the dominant local search tool, followed by Facebook and Yelp

Posted on November 25, 2019 by gftshappy

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

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Google for Jobs: Everything you need to know to optimize for better ranking

Posted on November 24, 2019 by gftshappy

This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.

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