3 Google AdWords hacks to drive high-quality leads

You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.

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7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.

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Google now displays image thumbnails next to search snippets for food-related queries

Now when you do food-related searches on Google, you may see image thumbnails right in the snippets. The post Google now displays image thumbnails next to search snippets for food-related queries appeared first on Search Engine Land.

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Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin Android figurine: Source: Google+ Google Dance Tokyo:…

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SearchCap: Google iOS app, food and brand queries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.

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Google App for iOS gets AMP content & sports highlights in Now cards

Google says today’s improvements for its IOS app with save users a combined 6.5 million hours this year. The post Google App for iOS gets AMP content & sports highlights in Now cards appeared first on Search Engine Land.

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Well played, Google: Advertisers (finally) get more device bidding controls

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding…

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Official: Google to roll out Expanded Text Ads for all devices

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land.

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Google has measured 1 billion+ store visits from AdWords ads globally

Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.

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