Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
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Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing