What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The algorithm was first introduced to search in October.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
What it is, how it works and what it means for search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Don’t try to optimize for BERT, try to optimize your content for humans.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing