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Analysis of SMB site builders finds connection between vendor and rankings

Posted on July 31, 2019 by gftshappy

WP Engine, Squarespace perform well, market-leader Wix does not.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Between, Builders, Connection, Finds, Rankings, Site, Vendor

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Posted on July 12, 2019 by gftshappy

Here’s a script that pulls a report on ad performance based on copy length.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Copy, DSAs, Find, Length, outperforming, Performance, Really, Script, standard, this

User-generated content for SEO: The cost-benefit analysis you need

Posted on May 13, 2019 by gftshappy

Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Content, costbenefit, Need, Usergenerated

Brands can better understand users on third-party sites by using a keyword overlap analysis

Posted on May 1, 2019 by gftshappy

These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, better, Brands, Keyword, overlap, Sites, ThirdParty, understand, Users, Using

Just 4% of U.S. businesses ‘voice search ready,’ finds analysis of nearly 75,000 companies

Posted on April 9, 2019 by gftshappy

Are your local SEO and business listing data optimization efforts ready for voice search?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 75000, Analysis, Businesses, Companies, Finds, just, Nearly, Ready, Search, U.S., Voice

Regression analysis to improve Google Ads performance

Posted on March 14, 2019 by gftshappy

Using advanced techniques to make better predictions can help you stand out. Here’s a step-by-step guide to learning how to do a regression analysis.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Google, Improve, Performance, Regression

Building a competitor analysis is a process, not a single event

Posted on February 24, 2019 by gftshappy

During SMX West, Andrew Ramm and Sean Murphy outlined strategies to stay ahead of the competition.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Building, Competitor, Event, Process, single

Here’s a new script to find the best text for new ads using an n-gram analysis

Posted on February 16, 2019 by gftshappy

This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Best, Find, Here’s, ngram, Script, Text, Using

How to capitalize on the competitive advantage of real-time data analysis

Posted on August 31, 2018 by gftshappy

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advantage, Analysis, capitalize, Competitive, Data, RealTime

SearchCap: e-commerce SEO & crawl data analysis

Posted on May 5, 2017 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: e-commerce SEO & crawl data analysis appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Crawl, Data, ECommerce, SearchCap

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