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Google updated guidelines to say spam reports are not for manual actions

Posted on July 3, 2020 by gftshappy

Google only uses spam reports to improve its spam prevention algorithms.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Actions, Google, Guidelines, Manual, Reports, Spam, Updated

Facebook Ads boycott: What will be the measure of success?

Posted on July 3, 2020 by gftshappy

Claiming the advertiser boycott as a success or failure won’t likely be clear cut.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged boycott, Facebook, Measure, Success

With new ‘pilot program,’ Google again testing ads on local business profiles

Posted on July 2, 2020 by gftshappy

The ads can’t be removed or influenced by the business owner.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged again., Business, Google, Local, pilot, Profiles, Program, Testing

Facebook CCPA compliance challenges: Limited Data Use

Posted on July 2, 2020 by gftshappy

What you need to know about how Facebook’s handling of California user data might affect your business.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged CCPA, Challenges, compliance, Data, Facebook, Limited

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

Posted on July 2, 2020 by gftshappy

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, lifts, Publishers, restriction, Stories, Video

CCPA enforcement begins now and most companies aren’t ready

Posted on July 2, 2020 by gftshappy

Unprepared for CCPA? Here is what you need to know and do — now.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged aren't, begins, CCPA, Companies, Enforcement, most, Ready

WSJ: GoogleBot can add products to shopping carts

Posted on July 1, 2020 by gftshappy

Make sure to double check those abandoned cart metrics; they may be inflated.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged carts, GoogleBot, Products, Shopping

What publishers need to consider before dropping AMP [Video]

Posted on July 1, 2020 by gftshappy

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Before, Consider, Dropping, Need, Publishers, Video

The pillars of successful link building

Posted on July 1, 2020 by gftshappy

Create linkable assets and identify relevant opportunities to reach a wider audience.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Building, Link, pillars, Successful

What to look at when considering a Digital Asset Management platform

Posted on June 30, 2020 by gftshappy

What do all DAMs do, and what are the points of differentiation between them?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged asset, Considering, Digital, Look, Management, Platform

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