Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
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After testing various combinations, Google has launched new filter buttons in the image search results. The post Google Image Search launches colored filter buttons appeared first on Search Engine Land.
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The animated doodle has replaced Google’s logo on many of its homepages in the Northern Hemisphere, leading to a search for “vernal equinox.” The post Vernal Equinox Google doodle welcomes the first day of spring appeared first on Search Engine Land.
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What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics. The post Get up close with PPC KPIs to improve your performance appeared first on Search Engine Land.
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Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. The post Local SEO beyond the browser appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Images filters, Bing photo contest & more appeared first on Search Engine Land.
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The new ad extension is in beta in the US. The post Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr appeared first on Search Engine Land.
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The winning photo will be featured on Bing’s homepage during National Park Week and used as Bing’s Facebook and Twitter cover photo in April. The post Bing partners with U.S. National Park Service for #FindYourPark photo contest appeared first on Search Engine Land.
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Leading to a search for “St. Patrick’s Day,” today’s Google logo was designed by Irish artist and animator Chris O’Hara. The post St. Patrick’s Day Google doodle turns the logo green with a leaping shamrock appeared first on Search Engine Land.
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With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. The post Why real-time search algorithm updates may be bad news appeared first on Search Engine Land.
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