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Monthly Archives: August 2020

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Video: Search veteran Kevin Lee on why digital PR is key for SEO

Posted on August 31, 2020 by gftshappy

Some call it barnacle SEO and it differs from online reputation management.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Digital, Kevin, Search, veteran, Video

Google officially launches ‘licensable’ image label and filter in Image search

Posted on August 31, 2020 by gftshappy

The badge is powered by structured data and part of an effort to help photographers get paid for their images.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Filter, Google, Image, Label, Launches, licensable, Officially, Search

Is Google prepping to phase out ETAs?

Posted on August 28, 2020 by gftshappy

Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged ETAs, Google, phase, Prepping

Back to school looks very different this year

Posted on August 28, 2020 by gftshappy

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Back, Different, Looks, school, this, Year, “Very

Bing considers page quality before indexing

Posted on August 28, 2020 by gftshappy

Bing does not want to index and show search results for low quality, spammy or manipulative content.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Before, Bing, Considers, Indexing, Page, Quality

Is Apple getting real about search and about to take on Google?

Posted on August 27, 2020 by gftshappy

Multiple indicators suggest Apple may be stepping up its search efforts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Apple, Getting, Google, Real, Search, Take

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

Posted on August 27, 2020 by gftshappy

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged area, Google, grocery, Mobility, Reports, Retail, Trending, Visits, workplaces

Home activities structured data now supported by Google Search

Posted on August 27, 2020 by gftshappy

Google just added new search development documents for this structured data type.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Activities, Data, Google, Home, Search, Structured, supported

Call analytics: How they can drive down costs and improve search conversions

Posted on August 27, 2020 by gftshappy

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analytics, Call, Conversions, costs, Down, Drive, Improve, Search, They

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Posted on August 26, 2020 by gftshappy

The findings come from an analysis of 2.4 million local listings in over 30 business categories.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 4.08, Average, Photos, Posts, Profile, Rating, Reviews, Star

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