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Monthly Archives: October 2018

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Google Ads Report Editor gets two new landing page reports

Posted on October 16, 2018 by gftshappy

New columns are available with an update to what was the final URL report.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Editor, Gets, Google, Landing, Page, Report, Reports

SearchCap: Schema strategies, Google Shopping Insights, Google Cache

Posted on October 16, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Cache, Google, Insights, Schema, SearchCap, Shopping, Strategies

Opinion: Google can’t resist China’s 800 million internet users

Posted on October 16, 2018 by gftshappy

Despite moral and ethical concerns, Google CEO Sundar Pichai defends company’s potential re-entry into China.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Can’t, China’s, Google, Internet, Million, Opinion, resist, Users

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools

Posted on October 16, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Discover, Engagement, Google, Metric, SearchCap, Tools, YouTube

Why Google Cache lies to you and what to do about it (if anything)

Posted on October 15, 2018 by gftshappy

You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Anything, Cache, Google, Lies

Do you still need a PPC tool with the new Google Ads?

Posted on October 15, 2018 by gftshappy

Four ways a great PPC tool can turn you into a PPC rockstar

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Need, still, Tool

Tips for optimizing content for voice search, virtual assistants

Posted on October 15, 2018 by gftshappy

Voice search is coming. Here’s what you can do today to get ahead of the curve.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged assistants, Content, Optimizing, Search, Tips, Virtual, Voice

SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics

Posted on October 14, 2018 by gftshappy

Searching for a show that tackles hot SEO & SEM topics? Choose SMX.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged actionable, East, Join, Kicks, Tactics, Weeks

Manage your match types with this structure checker Google Ads script

Posted on October 14, 2018 by gftshappy

If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged checker, Google, Manage, Match, Script, Structure, this, Types

When your ad testing strategy is just plain wrong

Posted on October 14, 2018 by gftshappy

Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged just, plain, Strategy, Testing, Wrong

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