Back to the basics: Beyond ranking factors

Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution. The post Back to the basics: Beyond ranking factors appeared first on Search…

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Marin: Search CPCs outpaced spend growth in Q4 2017

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

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