With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. The post How do our biases impact PPC performance? appeared first on Search Engine Land.
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Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. The post Why Google might not be able to stop “fake news” appeared first on Search Engine Land.
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Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.
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Ads link to Black Friday circulars from major retail chains. The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.
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Google says today’s doodle is an ode to this season of togetherness. The post Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery appeared first on Search Engine Land.
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Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing black friday deals, robots & ad customizers appeared first on Search Engine Land.
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Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land.
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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. The post The future of paid search buying appeared first on Search Engine Land.
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