7 most important SEO focus areas for colleges and universities

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. The post 7 most important SEO focus areas for colleges and universities appeared first on Search Engine Land.

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.

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