Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Search App Is Now Truly Multilingual

Around the world millions of people are multilingual or partly so. In the US, census data reflect that 20 percent of the population speaks more than one language at home (though this really only captures immigrants). But in what I imagine is something of a speech recognition breakthrough…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing